Call of Duty: Black Ops TV Commercial

Gaming News

HD broadcast video of the Activision television commercial: "There is a Soldier in All of Us"
Kobe Bryant and Jimmy Kimmel play real life soldiers in Activision's new commercial for Call of Duty: Black Ops. The sixty-second spot is the first of its kind in the gaming market because it features realistic war scenes and no actual gaming footage. Dubbed, "There is a Soldier in All of Us", the spot premiered during NFL football on 11/07/2010.

The stars are joined by actors who represent people from all walks of life playing out a realistic gun battle set to the Rolling Stones' classic "Gimme Shelter". Kimmel is seen struggling with a grenade launcher.

Call of Duty: Black Ops is rated M, for people 17 years old and over. All of the actors featured in the commercial are over 18 years old. It will not air in programming that targets people under the age of 17.

On November 4th, 2010, Metallica played at the Call of Duty: Black Ops launch event at Santa Monica Airport's Hangar 8 which honored the six branches of the Armed Forces and raised $1 million for The Call of Duty Endowment. After a celeb-studded ‘black carpet’ with Zach Braff, Cory Monteith, Macy Gray, and Kobe Bryant and many others; the tournament kicked off and featured Air Force, Army, Coast Guard, Marine, Navy and National Guard personnel playing a series of Call of Duty: Black Ops multiplayer matches against each other to raise $1 million for the Call of Duty Endowment.

Press Releases
Nov. 1, 2010: Metallica to Headline Call of Duty(R): Black Ops Launch Event
Nov. 4, 2010: Call of Duty: Black Ops Soundtrack Revealed
Nov. 5, 2010: Call of Duty: Black Ops Launch Event Honors U.S. Armed Forces and Benefits Unemployed Veterans
Nov. 9, 2010: Call of Duty: Black Ops Launches Worldwide
Nov. 11, 2010: Activision Pledges to Find Jobs For Veterans
Nov. 11, 2010: Call of Duty: Black Ops Sets New Opening Day Sales Record
Nov. 18, 2010: Call of Duty: Black Ops Sets Sale Records


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