Gaming News

Skylanders Spyro's Adventure unveiling event in NYC. HD broadcast video sound bites and B-roll.

Sound Bites
1. Eric Hirshberg, CEO of Activision Publishing
2. Jerry Storch, Chairman and CEO, Toys"R"Us, Inc.

Summary
Skylanders Spyro's Adventure is an entertainment breakthrough for the toy and video game genre, in which the revolutionary use of technology and creative storytelling combine to create a game where players will bring their toys to life by transporting them into virtual worlds of adventure. The imaginative uses of advanced technology, such as the mystical "Portal of Power" and toys with "brains", marks a change in the interaction between toys and video games, opening up limitless possibilities for both industries.

Press Releases
Feb 11, 2011: Activision Unveils Skylanders Spyro's Adventure at the 2011 American International Toy Fair

Feb 11, 2011: Skylanders Spyro's Adventure Fact Sheet


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